In the midst of the 2019 SIHH frenzy, TAG Heuer released a remarkable timepiece equipped with a totally new hairspring made of carbon composite. An accomplishment that merits their avant-garde watchmaking reputation, while preserving a reasonable price-tag on this innovative “TAG Heuer Carrera Calibre Heuer 02T Tourbillon Nanograph”. Continue reading “TAG Heuer Carrera Calibre Heuer 02T Tourbillon Nanograph” »

TAG Heuer had already gained a heighten notoriety due to their flamboyant CEO Jean-Claude Biver, but they went and added another flashy character in the form of Alex Monopoly. He has designed a couple of highly limited edition for their watch collection and recently added this”TAG Heuer Formula 1 Alec Monopoly Special Edition”.  Continue reading “TAG Heuer Formula 1 Alec Monopoly Special Edition” »

Right on the heels of the one vintage inspired comes yet another revived classic from the back catalogue of TAG Heuer. This time around they have chosen to puff out some smoke in the form of a “TAG Heuer Autavia Heuer 02 Viceroy 1972 Re-Edition”. Continue reading “TAG Heuer Autavia Heuer 02 Viceroy 1972 Re-Edition” »

TAG Heuer is released a new watched conceived in collaboration with the infamous “Fragment” streetwear brand, founded in Japan. This is clearly a move to appeal to a younger audience, while widening brand awareness for both of each side’s customer base. Despite the artsy contemporary aesthetics of Fujiwara what we have here is a quite restraint watch design with an old-school vintage appeal. Let’s take a closer look at the newly released limited edition “TAG Heuer Carrera Heuer 02 Fragmented by Hiroshi Fujiwara”. Continue reading “TAG Heuer Carrera Heuer 02 Fragmented by Hiroshi Fujiwara” »

There are many successful partnerships between luxury watches and automobiles and this paring can be tallied up to another triumph. TAG Heuer and Aston Martin have come together for their second collaboration that has lead to this new “TAG Heuer Carrera Calibre Heuer 01 Aston Martin Special Edition”. Continue reading “TAG Heuer Carrera Calibre Heuer 01 Aston Martin Special Edition” »

TAG Heuer is once again honoring the life of one of motorsports most legendary pilots, the Formula One racer Ayrton Senna. To properly celebrate this historic conductor, TAG Heuer is releasing the brand new special edition “TAG Heuer Carrera Calibre Heuer 02T Senna Edition“. Continue reading “TAG Heuer Carrera Calibre Heuer 02T Senna Edition” »

For over 130 years Bucherer has been offering its clients a wide arrange of luxury goods. Among these items has consistently been high-end timepieces crafted via collaborations with many of the most prominent haute horlogerie brands on the market. Today we take a quick look at their most recent joint venture, in the form of a “TAG Heuer Formula 1 Bucherer Blue Edition“. Continue reading “TAG Heuer Formula 1 Bucherer Blue Edition” »

Following their collaboration with the maestro of customization George Bamford at this year’s Baselworld 2018, TAG Heuer had a vision. They’ve taken their “Aquaracer” model and given it an all dark black carbon treatment. This trio of new model “TAG Heuer Aquaracer Caliber 5 Carbon” will be available exclusively at brand boutiques and online. Continue reading “TAG Heuer Aquaracer Caliber 5 Carbon” »

Typically anniversaries are celebrated on round decade long markers. So 55 years wouldn’t typically call for a celebration, but that hasn’t been an impediment for TAG Heuer to do so. Fans of the brand can rejoice for a new “TAG Heuer Carrera Calibre 16 Chronograph” is here. Continue reading “TAG Heuer Carrera Calibre 16 Chronograph” »

Brands are slowly coming out with some of their Baselworld 2018 releases. Among them will be the new TAG Heuer Carrera Heuer 02, which has been one of their longest running flagship models. Continue reading “TAG Heuer Carrera Calibre Heuer 02 Baselworld 2018” »