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To commemorate the 50th anniversary of Gulf Racing, Tag Heuer has once more teamed up with Gulf Oil to produce a special limited edition of their “Monaco” timepiece. 

Video courtesy of: TAG Heuer

This is not the first, nor the second special edition developed for the “Gulf Oil” company. The first watch devised with this purpose was the “TAG Heuer Monaco Vintage” (Ref#: CW2118) which was released in 2005 and was one of the first Monaco timepieces ever to be offered with a white dial, limited to 4000 manufactured pieces.

 TAG Heuer Monaco Vintage” (Ref#: CW2118)

TAG Heuer Monaco Vintage” (Ref#: CW2118) * Image courtesy of: TAG Heuer

Afterwards in 2007 they followed up with a second “Monaco Vintage” (Ref#: CAW211A) also with a limited production of 4000 pieces, this time with a black dial and finally adding the iconic light blue and orange colors of the “Gulf Oil” logo. In this edition they also substituted the word “Monaco” with “Gulf”, although the “Monaco” inscription could still be seen over the TAG Heuer logo, at the 12 o’clock position.

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Monaco Vintage (Ref#: CAW211A) * Image courtesy of: TAG Heuer

The reason for this back in forth with the logo has to do with a complex story behind the true ownership of the “Gulf Oil” brand. It all boils down to the fact that Gulf Oil used to be one of the world’s largest Oil companies, until it merged with “Standard Oil” in 1985. Afterwards the Gulf brand was retail-only and to make things even more complicated there were two Gulf companies: one in the US and one in London, called “Gulf Oil International-GOI”.

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Through GOI independent petrol stations were allowed to franchise the Gulf brand, in exchange for paying a franchise fee. And GOI also kept building awareness for the Gulf brand by sponsoring Motor Sports, like the one held in Monaco and others. So, all these technicalities led TAG Heuer not to be completely sure in which countries the logo could be used, but the case was settled and the most recent special edition has the “Gulf” logo in place and “Monaco” which is the watch model can be seen above the “Heuer” logo.

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Now for 2017 we encounter a 39mm case made of stainless-steel in the iconic square shape with an alternate finishing steel screwed sapphire case back. So, it’s a transparent back that allows to view the inner working of the mechanical movement. There are two steel alternate shaped push-buttons on the right-side of the case to operate the chronograph functions, while the polished setting-crown is on the opposite side of the case. Topped by a domed and beveled scratch-resistant sapphire crystal that assists with water-resistance on this watch being capable of reaching up to 100 meters (330 feet).

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Image courtesy of: TAG Heuer

Time is exhibited on a brushed blue sunray dial with round hour index markers, followed by smaller minute index markers circling the square dial, on a blue flange ring.  Towards the right-side of the dial the sunray blue gives way to the blue and orange Gulf stripes, as an homage. There are two sub-dials: a sub-seconds at the 3 o’clock position and a 30-minute counter at the 9 o’clock position.

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Image courtesy of: TAG Heuer

The hands are rhodium plated, red polished, faceted hour and minute hands with a red lacquered central hand. Both the hands and the hour index markers have undergone a white superluminova coating, for an enhanced legibility. There is also a white date aperture located at the 6 o’clock position. Above and aligned with this date is the inscription “Swiss Made”, followed by “Automatic” and finally the Gulf logo.

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Image courtesy of: TAG Heuer

TAG Heuer Gulf Oil Special Edition

This “TAG Heuer Gulf Oil Special Edition” (Ref#: CAW211R.FC6401) is powered by a self-winding mechanical movement, caliber 11 with 59 jewels and 28,800 vph. It’s the same movement found in the current standard production Monaco timepiece. Power reserve on this watch can last up to 40 hours, when fully wound.

Video courtesy of: TAG Heuer

Mounted to the watch is a TAG Heuer blue perforated leather strap with exposed orange stitching, secured to the wrist by a stainless-steel push button deployment clasp. This watch can be pre-ordered exclusively online in the United States, through September 15, 2017. For more information just visit the official TAG Heuer website here.

MSRP: $5,900.00 USD

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info@elementintime.com

 (646)-756-4859

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TAG Heuer, Monaco, Gulf Oil, Gulf Oil International, Motorsports, Luxury Watches

Written by Mauro Az