An upcoming auction being held by Philips in New York, November 11th, will offer the first opportunity to purchase the yet-to-be-released “Tag Heuer Autavia Jack Heuer Special Edition”. The watch has been issued to celebrate the 85th anniversary of Jack Heuer.

Video courtesy of: TAG Heuer

Earlier this year Tag Heuer held an online competition on their website between their fans and horology enthusiasts, to decide which classic “Autavia” dial would be brought back into circulation. So, it was announced at Baselworld 2016 that they would choose 16 vintage Heuer’s, call the event the “Autavia Cup” and allow people to vote over the internet. The winner would serve as inspiration for the new generation Autavia, as it did after tallying over 50,000 votes worldwide. The chosen victor was the: “1966 Autavia” (Ref#: 2446 Mark 3), which originally debuted with a price tag of $119.50, back in 1966.


The winner of the “Autavia Cup” “1966 Autavia” (Ref#: 2446 Mark 3) * Image courtesy of: TAG Heu er

It was quite a successful and interesting marketing approach. Quite well thought out by placing the most compelling models in separate enough brackets, so the most popular models wouldn’t eliminate each other early on, as the knock-off rounds ran their course. And the whole “Autavia Cup” competition served to entertain, create public awareness and emotional investment by those who voted or just followed along.


Watches in the competition for the “Autavia Cup” * Image courtesy of: TAG Heuer

Now, Tag Heuer continues its Autavia resurrection with the new “Jack Heuer Special Edition”. While the contest winner “TAG Heuer Heritage Caliber Heuer 02” also known as the “2017 Autavia” (inspired by the “1966 Autavia” Ref#: 2446 Mark 3) exhibited an inverted panda-dial; the new ”Jack Heuer 85th Birthday Edition” has a proper panda-dial.


Image courtesy of: TAG Heuer

Other differences are the applied bi-polarizing faux-patina lume for that extra vintage look, which the newer model has also opted out of for a simple white lume. And ultimately the “Jack Heuer Edition” has swapped the Rindt-inspired 12-hour hour bezel; for a minutes/hours (MH) bezel with both 12-hour markings and an elapsed time scale


Left-side “1966 Autavia” (Ref#: 2446 Mark 3) & Right-side “Autavia Jack Heuer Special Edition” (Ref#: CBE 2111.BA0687) * Image courtesy of: TAG Heuer

The 42mm case is made of stainless-steel with a solid case back, which features a commemorative engraving that reads ”Jack Heuer 85th Birthday Edition” plus his signature. Mounted to the case is an aluminum bezel with a black insert and aforementioned minutes/hours (MH) with both 12-hour markings and an elapsed time scale. Water-resistance on this watch can reach up to 100 meters (330 feet).


Image courtesy of: TAG Heuer

Time is exhibited on a silver sunray finish dial with stainless-steel applied hour index markers, followed by smaller black minute index markers. Although its silver instead of white, it can and is being referred to as a “panda dial”. There are three black sub-dials: a 30-minute counter at the 3 o’clock position; a sub-seconds at the 6 o’clock position; and finally 12-hour counter at the 9 o’clock position. The hands and hour index markers have all under gone a white luminescent coating, for an enhance legibility.


Image courtesy of: TAG Heuer

TAG Heuer Autavia Jack Heuer

This “TAG Heuer Autavia Jack Heuer” (Ref#: CBE 2111.BA0687) is powered by a self-winding mechanical movement caliber Heuer 02 with 33 jewels and 28,800 Vph. The movement has a column-wheel operated chronographer, based on the original CH80/1001. Power reserve on this timepiece can last up to 80 hours, when fully wound.


Image courtesy of: TAG Heuer

While the standard non-limited “Autavia Heuer” (Ref#: CBE2110.BA0687) is available on either a leather strap or a steel bracelet. Mounted to the ”Autavia Jack Heuer” watch is exclusively the stainless-steel bracelet option, secured to the wrist by a deployment clasp. Worth noting this bracelet is a modern TAG Heuer-supplied tribute to the “Gay Frères” bead-of-rice bracelet, which originally shipped with the “2446 Mark 3”.


Image courtesy of: TAG Heuer

This is a limited edition watch with only 1,932 manufactured pieces. Also proceeds of the sale of the “Autavia Jack Heuer Special Edition” will be donated to the “Save The Children” charity, which specializes in supporting children’s rights in over 120 countries worldwide. For more up to date information visit the official TAG Heuer website here.

MSRP: $5,900.00 USD


Image courtesy of: TAG Heuer

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Written by Mauro Az