At Baselworld 2019 we witnessed the launch of a new line of watches by TAG HEUER with historic links, the “AUTAVIA ISOGRAPH”. These timepieces will be available in bronze or steel with several dial options. But, stay tuned for more variables to the collection that are set to come out soon in future releases.


This is the first non-chronograph watch to wear the “Autavia” Caliber 5 moniker, as TAG Heuer tries to renew its appeal since its initial launch back in 1962. And although this model line was always intended to have a hybrid appeal, it’s actually their biggest effort to actually branch out beyond the motorsport segment they have been associated with for over half a century.


The origin story behind the name of this model derives from “Autavia” being an amalgam of the words automobile and aviation; while “Isograph” is the name of TAG Heuer’s in-house carbon hairspring that is also a part of this upgraded release.


The isograph hairspring first debuted on the “Carrera Nanograph (Ref#: CAR5A8K.FT6172), which you can read more about here. But, this recent release marks a new strategy by TAG Heuer as they begin to bridge the gap between their in-house and “acquired” movements by mixing them together.


“TAG Heuer Carrera Nanograph (Ref#: CAR5A8K.FT6172)

The 42mm case is available in stainless steel and bronze options. But, both versions have steel case backs with an engraving of a planes propeller head.


Mounted to every case is a polished ceramic bezel matching each dials color hue, or a stainless-steel bezel depending on the version you opt for. These bezels are bi-directional and come with a 60-minute scale engraved to them all.
TAG-Heuer-Autavia-Isograph-2019--11They also come equipped with a large setting-crown with an efficient recessed circlet grip. It is reminiscent of the historically over-sized crowns seen on pilot watches, but differ aesthetically from the onion-like crowns seen on many “Graham” and “IWC” watches. All topped by a sapphire crystal that also assists with water-resistance on this watch reaching up to 100 meters (330 feet).


There are five different color dials available for this timepiece: blue, black, grey, brown and green. Time is exhibited with large Arabic numerals, accompanied by small hour index markers, while a railroad-motif ring of minute index markers is also circling the dials circumference.


On the upper-half of the dial is the “TAG Heuer” logo, while on the lower-half we have the inscription “AUTAVIA” in an orange font, plus “ISOGRAPH” and “CHRONOMETER” printed in white. The central hands and Arabic numerals have all been fitted with a luminescent coating, for an enhanced legibility. There is also a date aperture at the 6 o’clock position.


TAG Heuer Autavia Isograph

The “TAG Heuer Autavia Isograph” (References in link) is powered by a self-winding in-house mechanical movement, caliber 5 with 25 jewels and 28,800 vph. It comes equipped with the brand’s new in-house Isograph hairspring. This carbon-composite hairspring was developed by Guy Sémon and his team at the TAG Heuer Institute. Power reserve on this watch can last up to 42 hours, when fully wound.

TAG-Heuer-Autavia-Isograph-2019-Caliber 5-14

Mounted to the watch is either a calfskin leather strap, secured to the wrist by a pin buckle; or a stainless-steel bracelet. These watches will become available in June 2019. For more information visit the official TAG Heuer website here.


MSRP: $3,500.00  $4,300.00 USD

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TAG Heuer, Autavia, Isograph, Luxury Watches

Written by Mauro Az