Last year Rolex sponsored the green room at the 88th Academy Awards, but now they’re back to be the official sponsors of the 89th Academy Awards and hand out this year’s Oscars.
They will still be responsible for the “Green Room” which had already been designed by Rolex last year, but will be completely re-envisioned for this year’s edition. ??No doubt a VIP location that will have all sorts of celebrities flocking towards it, in search of photo ops, star-struck mingles and just soaking in the ceremony amidst a luxury setting.
The “Mentors & Protégés Arts Initiative” will also continue and probably be enhanced by Rolex. Over the past decade, Rolex has paired mentors with protégés from diverse artistic endeavors such as: film, dance, literature, music, theater, visual arts and since 2012 architecture has been added to the list.
Video courtesy of: Rolex
The brand began this initiative back in 2002 to support up-and-coming youthful talent by assigning each to an assortment of established and celebrate creators that has included the likes of: Martin Scorsese, Brian Eno, Philip Glass and Toni Morrison, among many others.
Numbers show that over 850 people in 100 countries have been nominated for this programme and enabled to pursue their visions with professional guidance by their side. Its advisors have included 113 major artists and creative leaders, while 208 influential figures in the arts have nominated young artists and selected finalists. Rolex is proud to have had up to 43 of the world’s most creative minds serve as mentors for this initiative.
Hopefully this new joint venture with Rolex will help the recipients of this year’s Oscars to keep their speeches under the time limit. At least with high precision horology in the midst there aren’t as many excuses, besides being overwhelmed by the emotion of having received the highest honor in the entertainment industry.
“Rolex supports inspiring individuals and organizations who achieve great heights in both the sporting world and the arts, and the Academy exemplifies this pursuit of defying the odds to reach unimaginable goals. The Academy Awards and Rolex recognize and uphold excellence…” says Arnaud Boetsch, Rolex Director of Communication & Image.
Rolex is one of the most famous watch brands in the world, if not “the most” recognizable and respected in the market. And its presence was already assured at these events. Just earlier this year at the Golden Globes, we saw Ryan Gosling win best actor for his latest movie “La La Land”, which he received while wearing a vintage Rolex Air-King on his wrist.
This high-profile commitment to the film industry should indicate that Rolex holds these events in high priority and is seeking to disseminate its various model lines thru the prestigious attendees.
The 89th Academy Awards will be hosted by Jimmy Kimmel and televised by the ABC Television Network on Sunday, 26 February 2017 at 7pm Eastern Time. Or 4pm for those closer to the festivities on the West Coast.