For those familiar with the sandwich dials and the balanced contours of the casing, looking at this watch you’d instantly think: “oh! This is a Panerai knock-off!” But, look again because despite its apparent lack of branding ushering it into anonymity. We in fact are in the presence of a new Officine Panerai “Radiomir 3-Days Acciaio” with the reference PAM 721.


Image courtesy of: Officine Panerai

Angelo Bonati the current CEO of Panerai, has already informed us that this is only the second instance of a modern Panerai, which means post-Vendoma era, to be released with an unsigned dial. The other model was the model referenced PAM 488 with a California dial, which consists of a mixture of Roman and Arabic numerals. It seems Panerai original made these unsigned dials in the 1940’s for the Italian Navy during World War II. This way if and when troops were captured by the Allied forces, the manufacturer could avoid being identified, while still supporting their national soldiers.


Image courtesy of: Officine Panerai

But, besides the history lesson and call-back to Panerai’s origins as a military watch, which is an enriching and endearing quality to their brand. Another reason for opting to release this minimalist designed timepiece, is linked to highlighting the company’s sponsorship of the “Design/Miami” design fair. It’s the third consecutive year this event is taking place and as Panerai’s CEO Angelo Bonati has noted “This is a design object”. And going brand-less takes away any distraction, leaving the watches design to speak for its self and cast its allure on the spectators.


Image courtesy of: Design/Miami

The 47mm case is made of stainless-steel with a polished finish and a transparent case back that allows to view the inner workings of the mechanical movement. Mounted to the case is an also polished stainless-steel bezel. Also equipped with the thin wire-style lugs, often seen on the Radiomir models. Plus a small bevel setting-crown is on the right-side of the case. Water-resistance on this watch can reach up 100 meters (330 feet).


Image courtesy of: Officine Panerai

Time is exhibited on the iconic Panerai sandwich dial in black with the hour index markers and the Arabic numerals: 3, 6, 9 and 12. Featuring a pair of central hands with a blue outlining and that’s it!… As simple as it can get, while still serving its function of telling time. Although for ease of use the hands, hour index markers and Arabic numerals have all been attributed with a luminescent fitting, for an enhanced legibility. The lume has a faux-patina coloring for that extra vintage appeal, which has been a trending element in many recent horology offerings.


Image courtesy of: Officine Panerai

So, there is no “Officine Panerai” logo insight! Nor a seconds hand or anything besides the aforementioned details. To a layman this can come off as a “brand-less” watch. Making it an ideal accessory for anyone who appreciates the craftsmanship of the Italian brand, but can go without the need to let on this is in fact a luxury brand timepiece.

COVER-Panerai-PAM-721---EiT - Copy

Image courtesy of: Officine Panerai

Panerai Radiomir 3-Days Acciaio

This “Panerai Radiomir 3-Days Acciaio” (Ref#: PAM 721) is powered by a hand-wound mechanical movement, caliber P.3000 with 21 jewels, 16½ lignes, 161 components and 21,600 vph. Power reserve on this timepiece can last up to 72 hours (3 days), when fully wound.


Image courtesy of: Officine Panerai

Mounted to the watch is a brown calf ponte vecchio strap with exposed beige stitching, while secured to the wrist by a stainless-steel pin buckle.


Image courtesy of: Officine Panerai

The watch comes in a special pear wood presentation box and includes a second plexiglass glass, if the original pre-fitted to the case one ever need to be replaced. This new timepiece will eventually become available globally, but for now it will be available exclusively at Panerai’s Miami Design District boutique, for the duration of the Design/Miami festivities running form December 6th to the 10th of 2017. For more information visit the official Officine Panerai website here.


MSRP: $9,800.00 USD

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Officine Panerai, Panerai, Radiomir, Design/Miami, Luxury Watches

Written by Mauro Az