Panerai has launched an e-boutique exclusively for the U.S. From now on it will be possible to peruse Officine Panerai’s catalogue of watches, straps and buckles online and just order them via internet. Its website features cutting-edge technology and is compatible with all mobile devices and tablets.
The user experience is more than adequate. You can either log on and create your own account and be able to organize a wish-list and save your favorite watches, similar to other websites. Or visit and checkout as a guest, for a one time buy, or if you prefer to not have an account. There’s also a link to contact a “concierge” via email or telephone to answer question or doubts you may be having. Panerai also offers a 30-day return policy which is properly explained on its website.
Overall a simple, but well thought out website, which may by the route other watch brands will be taking in the future. As they try to keep their sales in-house, just like their trying in manufacture aspects.
Feel free to contact us at “Element iN Time” for discounts on the announced MSRP’s.
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