What began as one man’s own personal hashtag has developed into a widespread trend, which Omega has decided to acknowledge. So, the “Speedy Tuesday” has become a physical watch, and the first timepiece to be offered by Omega exclusively online.


Image courtesy of: Omega

This all began awhile after Robert-Jan Broer founded his blog “Fratello Watches”. It was from this platform that he would eventually in a serendipitous moment, post a wrist shot of himself wearing an “Omega Speedmaster” followed by the hashtag: #SpeedyTuesday. From there on he would make this a regular event and others began to follow. Every Tuesday there would be more and more pictures of any of the many available “Omega Speedmaster’s“.


Image courtesy of: Omega

But, more surprising than that is this embracing by Omega. The brand not only seems to have appreciated the shout outs. But, the trend caught on and was mimicked by so many aficionados that Omega has gone to the point of actually creating a limited edition timepiece they have called “Speedy Tuesday”. Since the first time Robert-Jan Broer used this hashtag was in May 12, 2012, this watch will be limited to only 2012 pieces, to match its conception year, now celebrating its 5th anniversary.


Image courtesy of: Omega

As for the design of the watch it was inspired by a timepiece Robert-Jan Broer had the privilege of picking out from the Omega vintage collection. The watch in question was an “Omega 42mm Alaska Project III’, created for NASA and originally released back in 1978. Though this “Speedy Tuesday” version has had several distinct vintage modifications applied to it.


The original “Omega 42mm Alaska Project III’” * Image courtesy of: Omega

The 42mm case is made of stainless-steel with a brushed matte-finish. Its caseback has been engraved with the Speedmaster’s iconic Seahorse medallion, encircled by the inscription “SPEEDY TUESDAY – A TRIBUTE TO ALASKA PROJECT III”, followed by its limited edition number. The word “RADIAL” can be see circling the outer edge of the caseback. Also features a bezel ring with a tachymeter scale engraved on the matte black aluminum bezel.


Image courtesy of: Omega

Time is exhibited on a “reverse panda” dial that consists of a black dial, with white opaline silvery sub-dials and hour index markers. They’ve also included the vintage Omega logo on this special edition.


Image courtesy of: Omega

The hands, radial sub-dials, hour and minute index markers have all been treated with a luminescent coating, for an enhanced legibility. Covering the dial is a domed hesalite crystal, which was another vintage callback.


Image courtesy of: Omega

Omega Speedmaster Speedy Tuesday

This “Omega Speedmaster Speedy Tuesday” (Ref#: 311. is powered by a hand-wound mechanical movement, caliber 1861 with 18 jewels and 21,600 vph. Power reserve can last up to 48 hours when fully wound; while water-resistance can reach up to 50m (167 feet).


Image courtesy of: Omega

Mounted to the watch is a special leather strap, with a vintage cut and stitching; and it also includes an extra NATO strap, with #Speedy Tuesday engraved on the strap’s loops, plus a strap-changing tool. Both straps are secured to the wrist by vintage style buckles. The watch and its accessories all come bundled in a special leather presentation roll. This a limited edition of only 2012 produced pieces and is being sold exclusively online.


Image courtesy of: Omega

MSRP: $6,500.00 USD


Image courtesy of: Omega

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Omega, Speedmaster, Speedy Tuesday, Fratello Watches, NASA, Luxury Watches

Written by Mauro Az