The Italian horology brand keeps innovating and in step with current trends. As it announces the release of their first timepiece exclusively available via their online e-boutique; introducing the “Officine Panerai Luminor Submersible Acciaio PAM731”.


Image courtesy of: Officine Panerai

So, neither at authorized dealers or even their own Panerai boutiques can this new watch be had. Maybe the reason behind this campaign could be to raise more customer awareness of all their online offerings, like straps, tools and other accessories. Since most of their inventory can be obtained there, although this is the first exclusive one. This announcement and novel offering is occurring almost two years after they inaugurated their online store, which we wrote about at the time here.

E PAM Store

Image courtesy of: Officine Panerai

Despite some small intermittent efforts to offer distinct timepieces, the Officine Panerai brand is mainly known for two models. Either the “Radiomir” or the “Luminor”. There are a large array of variations on these models, be it by: using different materials for their construction, or the inclusion of distinctive complications. Here we find a Luminor model as the first exclusive online timepiece, that’s been made to withstand deep depths and perform as a professional divers watch.

Panerai- PAM-731

Image courtesy of: Officine Panerai

The 44m case is made out of stainless-steel with a polished finish and a solid screwed down case back. Mounted to the case is a stainless-steel anti-clockwise unidirectional rotating bezel with graduated scale for measuring the duration of immersions; plus including ratchet clicks at minute intervals.


Image courtesy of: Officine Panerai

Also features Panerai’s protective trademark lever crown locking system. Topped by a scratch-resistant sapphire crystal formed of corundum. Water-resistance on this watch can reach up to 300 meters (984 feet).


Image courtesy of: Officine Panerai

Time is exhibited on a blue dial with round hour index markers and the Arabic numerals for the 6 and 12 o’clock positions. There is a sub-seconds dial aligned with the 9 o’clock position and a date aperture with a magnifying glass can be seen at the 3 o’clock position. The semi-hollowed hands, hour index markers and numerals have all undergone a green Super-LumiNova coating, for enhanced legibility, especially during underwater immersions.

Panerai- PAM-731 - Copy

Image courtesy of: Officine Panerai

Officine Panerai 44mm Luminor Submersible Acciaio

This “Officine Panerai 44mm Luminor Submersible Acciaio” (Ref#: PAM 731) is powered by a self-winding mechanical movement, caliber OP XXX with 25 jewels, 13¼ lines, 170 components and 28,800 vph. This is an exclusive movement developed specifically for this edition, equipped with a Glucydur® balance and a personalized Panerai oscillating weight. Power reserve on this watch can last up to 50 hours, when fully wound.

Panerai PAM 731

Image courtesy of: Officine Panerai

Mounted to the timepiece is an Officine Pnaerai black rubber strap, secured to the wrist by a stainless-steel pin buckle. It’s a limited edition watch with only 100 manufactured pieces. For more info and direct access to the Officine Panerai boutique follow this link.


Image courtesy of: Officine Panerai

MSRP: $7200.00 USD

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Image courtesy of: Officine Panerai

Officine Panerai, Panerai, Luminor, E-Boutique, Boutique, E-commerce, Luxury Watches

Written by Mauro Az