Fans of vintage timepieces may enjoy the reissue of a classic Longines model, from their Heritage collection. It’s the modern version of a piece originally introduced in the late 1960’s, more specifically around the time of the summer of love. Re-introducing the “Longines Heritage 1969”.


Image courtesy of: Longines

It’s been 50 years since the original watch with this case design was first seen. But, it’s been 180 years since this Swiss manufacture has been on the horology market. Releasing their concept timepieces and fostering a following, since 1832. One of the original “Longines 1969” models, which was made of 18k gold back then, can still be seen by visiting the brand’s museum in Saint-Imier, Switzerland.


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There was also a steel and gold-plated version available for this model at its initial launch.


Image courtesy of: Longines

This museum is a fundamental element for the brand, since it stores many of Longines historical watches for the public to enjoy, but also for developers to seek inspiration.

Video courtesy of: Longines

Timepieces like these that belong to the “Heritage Collection” are clearly being rehashed and recalled by the Longines officials just from strolls down these museum memory lanes. Other Longines paraphernalia being exhibited, are: photographs, posters, navigational instruments, timing devices, archive records and more.


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The 36mm rectangular cushion shaped case is made of stainless-steel and has a slight deviation compared to the originals overall design, but has kept the same size.


Image courtesy of: Longines

Many brands like to bring back their classic timepieces with bigger case sizes, adjusting to the modern tendencies of horology consumers. But, Longines has chosen to go its own route and keep it unique, by respecting the past and preserving vintage aesthetics.


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A clean and simple sunray silver colored dial has been the option made by Longines for this particular timepiece. Time is told via 18k pink gold hour index markers, while the hour and minute hands pointing out time are also made of 18k pink gold. The Longines logo is also in the center, under the 12 o’clock hour index marker. And the word “Automatic” is hovering over the 6 o’clock position. A white date aperture can also be seen placed between the 4 and 5 o’clock position. Lastly the dial is covered by a sapphire crystal with multiple layers of anti-reflective coating.


Image courtesy of: Longines

Longines Heritage 1969

This “Longines Heritage 1969” (Ref#: L2.310.4.12.0) is powered by a self-winding mechanical movement, caliber L888.2, with 21 jewels and 25,200 vph. This movement is the Longines version of the, ETA caliber A31.L01, owned by the Swatch Group, which also owns the Longines brand. Power reserve on this timepiece can last up 65 hours and water-resistance can reach up to 30m (100 feet). Mounted to the watch is a black alligator strap with exposed white stitching and a stainless-steel buckle.


Image courtesy of: Longines

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Longines, Heritage, 1969, Museum, Luxury Watches

Written by Mauro Az