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New York City and Miami were already home to IWC boutiques, but a new one has just been added. Introducing the new flagship store for IWC Schaffhausen in Rodeo Drive, Beverly Hills. One of the most iconic luxury shopping spots in the world, located in the midst of a very fashionable and trendy Southern California populace.

The aim of IWC is to provide a new retail concept by celebrating American films heritage. This is accomplished by mixing an Art Deco and classic modernism architecture throughout two floors dedicated to retail space. The golden age of Hollywood from the 1920’s and 30’s has been revived thru light shades and natural lighting. The interior decoration is lavished in period landmarks and elements that could easily be found on Sunset Boulevard estates.


Image courtesy of: IWC Schaffhausen

IWC Big Pilot Boutique Rodeo Drive

The celebration could not be complete without a dedicated timepiece and IWC delivers with a new rendition of its Big Pilot series, dubbed the “IWC Big Pilot Boutique Rodeo Drive” (Ref# IW502003). This 46mm watch is suited with a blue dial that mixes classic functionality and cutting-edge technology, all surrounded by ceramic and titanium for a high-tech and modern look. The watch is powered by IWC’s largest self-winding movement, caliber 51111, with a power reserve of 7 days and will be limited to 250 pieces worldwide.


Image courtesy of: IWC Schaffhausen

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IWC, Big Pilot, Boutique, Rodeo Drive, Luxury Watches

Written by Mauro Az