The horology market and its major official brands have been slow to adapt to the online shopping experience. But this latest IWC release was announce via the CEO’s Instagram account, without any standard press release and will be an e-commerce only watch sold via the IWC online boutique, for a limited time.IWC-Pilots-Watch-Chronograph-IWC-Ecommerce-Pilot-Instagram-EEE

What IWC has just made available is an almost exact replica of one of their most admired aviation timepieces. We’re alluding to their much admired reference 3705 pilot chronograph, originally released in 1994. A timepiece that itself had been based on the 1993 “Double Chronograph” with the Richard Habring-designed split seconds complication, which is an extensively modified Valjoux 7750 caliber movement.


The new “IWC Pilots Watch Chronograph” (Ref#: IW377724) &. the current (still in production) IWC (Ref#: IW377709)

The 43mm case is made of stainless-steel with a solid case back. So, right is a major difference between this model and the original reference 3706, which came in a much smaller 39mm case size. It comes equipped with two push-pieces to activate the chronograph functions and a screw-in crown in-between them.

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Image courtesy of: IWC

Featuring a soft-iron case for protection against magnetic fields. The glass has been secured against displacement by drop in air pressure. Topped by a convex sapphire crystal with an anti-reflective coating on both sides, which assists with water-resistance on this watch reaching up to 60 meters (196 feet).


Image courtesy of: IWC

Time is exhibited on a black dial with white Arabic numerals and the iconic IWC triangle at the 12 o’clock position. There are three sub-dials: a 12-hour counter at the 6 o’clock position; a sub small hacking seconds at the 9 o’clock position and a 30-minute counter at the 12 o’clock position.

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Image courtesy of: IWC

A welcomed return are the iconic Mark 11 hands which we have here as central hands for this returned Fliegerchrono. While one of the main difference are the concentric circles stamped on the sub-dials of the new model, unlike the previous model (Ref#: 3706) which had none.

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Image courtesy of: IWC

Also includes a two-window day/date aperture aligned with the 3 o’clock position, placed between the IWC Schaffhausen logo inscriptions. The central hands, Arabic numerals and hour index markers have all undergone a luminescent coating, for an enhanced legibility.

IWC Pilot’s Watch Chronograph

This “IWC Pilot’s Watch Chronograph” (Ref#: IW377724) is powered by a self-winding mechanical movement, caliber 79320 with 25 jewels and 28,800 Vph. Power reserve on this watch can last up to 44 hours, when fully wound. Mounted to the watch is an IWC green NATO-style textile strap, secured to the wrist by a stainless-steel pin buckle.

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Image courtesy of: IWC

This watch is being publicized as only being available for purchase via IWC’s online boutique. But, despite this exclusive online approach to marketing watches, IWC has also said this will only be the case until October. So, it may end up with a wider spread brick and mortar release. For more up to date information visit the official IWC Schaffhausen website here.

MSRP: $4,950.00 USD

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Image courtesy of: IWC


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Written by Mauro Az