The International Watch Company from Schaffhausen, better known by its abbreviation IWC, has been much more than a sponsor for the prestigious New York Tribeca film festival. During the 3 previous years IWC has partnered with: The Tribeca Film Festival, to promote cinema and forthcoming filmmakers. Their contribution will allow many opportunities for young filmmakers to develop artistically.


Making quality instruments and professionally geared timepieces, was and has always been the spirit of IWC. Before the industry shifted towards luxury status watches for those with enough income to afford them, nearing the end of the 1980’s onward. IWC has since come to maintain its reputation and craft a way to associate certain watches with a “Hollywood glamour” and a one-of-a-kind fantasy. Be it thru film festivals, or other partnerships within the world of movies and entertainment.


* Image courtesy of: IWC


For the 3rd year as a Tribeca Film Festival sponsor, luxury watchmaker IWC Schaffhausen is offering a limited edition of a unique piece (one only watch made) with the proceeds benefiting the Tribeca Film Institute, which organizes the event.


* Image courtesy of: IWC

This online-only auction will be handled by Christie’s, beginning on Wednesday, April 1, and ends April 10. Previous auctions garnered up to $60,000 and $55,000 for one-of-a-kind IWC models, such as the iconic Portuguese in 2013 and a customized Pilot for 2014. On top of which IWC adds to the winning bid to reach its annual goal of $100,000 as a gift to the Tribeca Film Institute.

The red carpet was a inspiration for this year’s “unique piece”, as these custom watches are known, the: Portofino Monopusher Edition, features a slate dial and Bordeaux sub-dial in a 45mm case of 18-karat white gold, with the festival’s logo engraved on the exhibition case back, providing a clear view of the hand-wound movement, with the engraving: “Tribeca Film Festival 2015 Unique Piece” appearing over the bridges of the movement. A clear view thru the antireflective coating on both sides of sapphire glass, held on the wrist with a black leather alligator strap by, Santoni, renown Italian shoe makers, know for their key values: luxury and selection.

The innovation and attraction of this year’s IWC “unique piece” model, is the monopusher mechanism built into the crown, which can be tracked via the gauge located at 9 o’clock on the dial. Being a single-button chronograph, the mechanism also takes up less space than if it had the traditional two button layout.

The winning bidder also gets a VIP pass to enjoy all the 14th annual Tribeca Film Festival has to offer. As well as, hotel accommodations and tickets for the winner and a guest to attend IWC’s “For the Love of Cinema” private gala dinner on April 16, hosted by IWC CEO, Georges Kern. Such an event is always a one-of-a-kind experience in its self. Where the lucky bidder can possibly meet: co-founders Robert DeNiro and Jane Rosenthal, as well as Kevin Spacey, who has participated in various IWC events and worn an armada of IWC watches during the popular Netflix series: House of Cards, playing the role of Frank Underwood, a politician running for the highest office, POTUS-President of the United States.

In addition to the: IWC Portofino Monopusher Tribeca Film Festival, unique piece and one-time-sale watch. IWC will produce a limited edition (100 pieces) of the: IWC Portofino 8 Days Manually Wound watch (only available in the US) in IWC boutiques.


* Image courtesy of: IWC

IWS’s status and success as a brand has been profoundly impacted by the company’s efforts to involve themselves in the world of cinema. This commitment to sponsoring film festival extends beyond New York, to events in Dubai, Beijing, Zurich and London.


The IWC watch  auctioned at Christie’s:

Porofino Monopusher Edition “Tribeca Film Festival 2015 Unique Piece”

(Ref: IW515105) in 18-carat white gold, sold for $50,000.00 USD

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IWC, Portofino, Tribeca, Luxury Watches

Written by Mauro Az