IWC Schaffhausen keeps sponsoring cinema and international filmmakers by supporting the “Tribeca Film Festival 2016” for the fourth year in a row, as a “Festival-Time” partner. Hosting their annual timepiece auctions, including the limited-edition “IWC Portugieser Annual Calendar Edition” with proceeds of these sales benefiting the “Tribeca Film Institute”. The festival will be occurring from the 13th to the 24th of April.


Image courtesy of: Tribeca Film Festival

Festivities were initiated on the 15th of April with the “For The Love of Cinema” gala, which was hosted by the comedian Joel McHale. The master of ceremony kicked off the night’s humor by mainly roasting the festival creator, Robert De Niro. The iconic Oscar-winning movie star was accompanied by actresses Kate Mara and Katie Holmes, as well as the festival co-creators: Jane Rosenthal and Craig Hatkoff. But, many more stars illuminated this gathering, such as IWC ambassadors: Dev Patel and Scott Eastwood.


(Left to right) Scott Eastwood, Joel McHale and Dev Patel * Image courtesy of: Tribeca Film Festival

A duo that also was target of some Joel McHale jokes. While musical entertainment was provided by the JohnnySwim duet, an American folk, soul, blues band, formed by Amanda Sudano and Abner Ramirez.


Amanda Sudano and Abner Ramirez of JohnnySwim band * Image courtesy of: IWC

IWC has had a long history of synergies within the film industry. It began via their relationships with major actors and product placements in select films and naturally evolved towards film festivals held around the globe, stated Franziska Gsell-Etterlinm, CMO at IWC Schaffhausen. And the Tribeca Film Festival is a fundamental partnership for IWC, as it aims at fostering the industry’s young talent by providing them with a platform to share their work. And after 3 successful years, 2016 marks the first of another three years, as IWC officially renewed its commitment.


(Left to right) CEO Georges Kern, Grace Hightower, Robert De Niro and Joel McHale * Image courtesy of: IWC

As for the limited-edition “IWC Tribeca Film Festival 2016 Portugieser” its 44mm round case is made of stainless-steel with a grooved bezel. Its exhibition caseback allows to see the inner movement and its detailed embellishing decorations, like: the new slimmer rotors with open bridges inset with a solid gold “Probus Scafusia” medallion; the wear-free black and white ceramic components and the “Tribeca Film Festival” logo including the engraved number “XX/50” to identify the number of each of these limited timepieces.


Image courtesy of: IWC

The overall slate-colored dial exhibits a white classic railway-tracks-style chapter ring, Arabic numerals and slim feuille hands. The option to use a slate color was to procure a similarity to New York City streets as a homage to the Tribeca Film Festival. While the Bordeaux-colored sub-dials intend to symbolize the red carpets, a glamourous detail of these film industry celebrations, recognizable worldwide. The sub-dials contain: a power reserve indicator located between the 2 and 4 o’clock position and a sub-seconds counter between the 10 and 8 o’clock position.


Image courtesy of: IWC

Three semi-circular windows located under the 12 o’clock positon display the annual calendar in “American style” indications: month, date and day. The option for the “American” date order was not just due to technical and design factors, but is also an homage to Florentino Ariosto Jones, IWC’s American founder.


Image courtesy of: IWC

IWC-Annual-Calendar-Tribeca-Film-Festival-2016-caliber 52850-Calendar

Image courtesy of: IWC

IWC Tribeca Film Festival 2016 Portugieser

This “IWC Tribeca Film Festival 2016 Portugieser Annual Calendar” (Ref#: 503506) is powered by a self-winding mechanical movement, IWC-manufactured caliber 52850, with 36 jewels and 28,800 vph. Also features a Breguet spring and a rotor with 18k gold medallion and Tribeca Film Festival logo. Power reserve can last up to 168 hours (7 days) on this timepiece. Mounted to the watch is a black alligator leather strap with a stainless-steel folding clasp. Limited to 50 pieces and sold exclusively in the United States market at the watchmaker’s boutique.

IWC-Annual-Calendar-Tribeca-Film-Festival-2016-caliber 52850 - Capture

IWC-manufactured caliber 52850, with 36 jewels and 28,800 vph * Image courtesy of: IWC


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This year’s 50,000.00 USD cash prize and one “IWC Tribeca Film Festival 2016 Portugieser” was attributed to filmmaker, Matt Ruskin, in the presence of: IWC CMO Franziska Gsell; esteemed IWC brand ambassadors Dev Patel, Karolina Kurkova, Scott Eastwood; the Tribeca Film Festival jurors Jason Biggs, Jennifer Westfeldt, Judy Greer, Hill Harper; and the festival co-founders Jane Rosenthal, Robert De Niro and Craig Hatkoff; at Spring Studios during the “For The Love of Cinema” dinner. Among other notable guests linked to the film industry, such as: Terrence Winter, Christopher Waltz, Allison Brie, Paul Haggis and many more.


(Left to right) Allison Brie, Joel McHale, Karolina Kurkova, Christopher Waltz and CEO Georges Kern * Image courtesy of IWC


(Left to right) Jennifer  Morrison, Jenny Mollen, Jason Biggs and Paul Haggis * Image courtesy of IWC

Video courtesy of: IWC

Matt Ruskin began his career as a production-assistant on Darren Aronofsky’s “Requiem for a Dream”, back in 2000. Now 16 years later he showcases his skills and ability as a writer/director on his own film project “Untitled Colin Warner Project”. The film tells the story of Colin Warner, who was wrongfully convicted of murder and his best friend Carl King, who devotes his life to proving Colin’s innocence. The juror Georges Kern dissertated about how the movie manages to contain a story that showcases friendship and love, while dealing with a criminal injustice.


(Left to right) Joel McHale, CMO Franziska Gsell, Matt Rushkin and Anna Ponder * Image courtesy of: IWC

For more info & tickets to the Tribeca Film Festival visit:


Image courtesy of: Tribeca Film Festival


Image courtesy of: Tribeca Film Festival

IWC Schaffhausen, Portugieser, Annual Calendar, Tribeca Film Festival, Luxury Watches

Written by Mauro Az