The latest high-profile synergy by Hublot is being made with the mentor of the “Sang Bleu” publication, the successful Swiss tattoo artist Maxime Büchi. The new “Hublot Big Bang Sang Bleu” has had its dial completely redesigned with a “sacred geometry” motif by this eclectic entrepreneurial artist.


Ricardo Guadalupe (CEO of Hublot) & Maxime Büchi * Image courtesy of: Hublot

His contemporary design magazine founded back in 2006 is a unique blend of fashion, art, literature, anthropology and tattooing. And having recently hit its 10 year milestone, Maxime Büchi wanted to celebrate a decade of existence with a series of activities that could spread their ideas farther out and widen their fan base.


Image courtesy of: Hublot

The 45mm case is made of titanium with an engraved geometric motif in the center. This design was conceived and is similar to the aesthetics we can see on many of Maxime Büchi’s sketches and tattoos. While the bezel has a hexagonal shape, crafted to pair with the geometry inspired metal sculpture at its center. This hexagon after edging off the roundness of the bezel with accentuated beveling as facets give the overall design a three-dimensional effect.


Image courtesy of: Hublot

The matte black satin-finished circular flange dial also features some highly geometric, three-dimensional designs, which has been prominent in Maxime’s tattoo stylings. Just like the Arabic hour numerals present here are also a font created by Büchi’s own typeface design agency, based in London.


Image courtesy of: Hublot

And instead of hands, he has opted to use three superimposed rhodium-plated octagonal shaped discs. Its largest disc indicates the hours, while the smaller one points out the minutes. For enhanced legibility the tips of these hour and minute octagons have received a white SuperLuminova coating. And ticking in the center on a black disc stamped with the “H” of Hublot are the seconds.


Image courtesy of: Hublot

The Sang Bleu project is all masterminded by the artist Maxime Büchi. Having all began with a book of design, that later evolved into a tattoo practice and now has a proper headquarters in London. Maxime originally from Switzerland, moved shortly to Paris, before relocating to London where he’s spent the last 10 years perfecting his craft and personal style.  He’s also planning on a second physical location in Los Angeles, but for now he’s focused on optimizing his workflow and establishing a tighter community in London.


Image courtesy of: Hublot

This Hublot collaboration was a happenstance of its own, just like the recently ear-catching collaboration that came in the form of Maxime Büchi being commissioned to tattoo the prolific artist Kanye West, which happened recently at his new headquarters in London.


Image courtesy of: Hublot

When asked where he draws his inspiration from Büchi doesn’t like to pigeonhole himself and claims it comes from traditional west and east symbology, as well as classical architecture.


Image courtesy of: Hublot

The idea is to mix the old with the new, but not so much about going all avant-garde. His aim is to seek out and foster a timelessness to his work, that can transpire a contemporary feel, while remaining ageless and surviving trends.

Video courtesy of: Hublot

Hublot Big Bang Sang Bleu

This “Hublot Big Bang Sang Bleu” (Ref: 415.NX.1112.VR.MXM16) is powered by a self-winding mechanical movement, caliber HUB1213, with 28 jewels and 255 parts. The rotor of this movement has been redesigned and the chronograph function removed, in order to feature the triangular elements of the “Sang Bleu” logo. Power reserve on this timepiece can last up to 72 hours; while water-resistance can reach up to 100m (330 feet). Mounted to this watch is a calfskin strap that incorporates the dial design motif by having it hot-stamped in a gradient from black to gray. The strap is also sewed onto rubber which features the “Sang Bleu” logo engraved on its interior. This watch is also a limited edition of only 200 produced pieces.


Image courtesy of: Hublot

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Hublot, Big Bang, Sang Bleu, Maxime Büchi, Kanye West, Luxury Watches

Written by Mauro Az