Chopard initiated its “Fairmined Project” back in 2013 through a partnership with the South American NGO – Alliance for Responsible Mining (ARM), looking to usher in a more just form of distribution. They even dubbed it the “Journey to Sustainable Luxury”. And their next “fairly” made timepiece, the “Chopard LUC XPS Twist QF Fairmined” will be unveiled at Baselworld 2017.


Image courtesy of: Chopard

The first watch issued by Chopard following these “Fairmined” rules, was their “L.U.C Tourbillon Qualite Fleurier” which was released at Baselworld 2014. Other models have followed since then, like their “L.U.C 1860” and “L.U.C Perpetual Chrono”. Even the coveted Palme d’Or awards, which are bestowed upon various winners at the iconic Cannes Film Festival, are crafted by Chopard with Fairmined gold.


Their first Fairmined watch the “Chopard L.U.C Tourbillon Qualite Fleurier” (Ref#: 161929-5006) * Image courtesy of: Chopard

In essence the “Fairmined Project” aims at supporting the local miners who extract these precious minerals, by certifying they are paid a decent wage for their labor and a premium price for these goods. And Chopard takes it a step further by insisting that a certain amount of assets go towards improving living conditions for these mining communities and developing pertinent community projects. While also implementing practices to minimize the environmental impact caused by these mining activities.

Video courtesy of: Fairmined

The 40mm case is made of 18k rose gold with a mixture of brushed and polished finishes. Its transparent case back allows to see the inner workings of the mechanical movement, with its gold tones and bridges adorned with a Côtes de Genève motif.


Image courtesy of: Chopard

Also features slightly curved lugs for an extra comfortable fit to the wrist. Chopard ingeniously crafted a peculiar design out of simplicity by contrasting the slightly off-set sub-seconds with an off-set crown at the 4 o’clock position. Covered by a sapphire crystal with an anti-reflective coating. Water-resistance on this timepiece can reach up to 30 meters (98 feet).


Image courtesy of: Chopard

Time is exhibited on a slate gray dial with a unique sunburst finish and an apparent rugged texture that derives from the raw composition of the gold nuggets extracted from mines. The hour index markers, plus hour, minute, sub-seconds hands are all made of Fairmined 18k rose gold; as well as boasting those fluid signature Chopard L.U.C shapes on these structural elements. Also features an off-set sub-dial at the 7 o’clock position.


Image courtesy of: Chopard

Chopard L.U.C XPS Twist QF Fairmined

This “Chopard L.U.C XPS Twist QF Fairmined” (Reference Not Available) is powered by a self-winding mechanical movement, caliber 96.09-L with 29 jewels and 28,800 vph. Power reserve on this watch can last up to 65 hours, when fully wound.


Image courtesy of: Chopard

Mounted on the watch is a black hand-sewn alligator strap dyed with plant-based pigments, secured to the wrist by an 18k rose gold pin buckle. This watch is a limited edition of only 250 manufactured pieces.


Image courtesy of: Chopard

MSRP: $18,480.00 USD

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Chopard, L.U.C, Fairmined, Baselworld, Baselworld 2017, Luxury Watches

Written by Mauro Az