Back in the 1970’s a logo-free dial would gain a spot as a classic horological design. The watch in question was the “Bvlgari Bvlgari” bezel engraved timepiece, reminiscent of an antique Roman coin. This now classic timepiece is returning to the horology market in an updated slimmer version, with new material options.


The origins of the “Bulgari Bulgari” model can be traced back to 1975. The idea for this particular model was conceived by the three original brothers: Nicola, Gianni and Paolo that were at time running this family operate horology brand. The initial production of the “Bvlgari Bvlgari” was limited to 100 manufactured models as an exclusive special edition gift for their 100 best clients.


The watches signature feature of a double “BVLGARI” engraved bezel, while the dial was left clean with no brand reference, was inspired by the ancient Roman coins (which also explains the v-shaped “u”). This was one example of many more aesthetic influences from ancient Rome, which would come to appear on Bvlgari watches and jewelry in the following years. This apparent simple “Bvlgari Bvlgari” model would prove to be so successful that by 1977 it was launched as a commercial product, available to the wider public.

Roman Coin

An ancient roman coin * Image courtesy of: Wikipedia

The 41mm case on these updated versions can be had in either: bronze, stainless-steel or black DLC-coated steel, with all of them bearing a transparent exhibition case back, which allows to view the inner workings of the mechanical movement.


Mounted to the case is the iconic double logo engraved bezel made out of either: black DLC-coated steel for the black DLC-coated steel case version or a bronze bezel for both the steel and bronze case versions.

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It also comes with a setting-crown and these updated versions have an overall bolder and slimmer sizing compared to previous models. Plus its long thin protruding lugs have been fitted with a quick-release spring bar system to easily remove and exchange straps, as need be. All topped by a sapphire crystal with an anti-reflective coating, which also assists with water-resistance on this watch being able to reach up to 50 meters (164 feet).


Time is exhibited on a simple and effective, finely grained black-lacquered dial with bronze hour index makers and the Arabic numerals: 6 and 12. The central hour, minute and seconds hands are also crafted out of bronze.


Besides these essential time indicators, Bvlgari has also included a black date aperture with white numerals, for an enhanced legibility, at the 3 o’clock position. And as aforementioned there is no brand logo in sight on the dial, for instead it has been “doubled” on the bezel.


Bvlgari Bvlgari

These “Bvlgari Bvlgari” (Ref#: N/A) are powered by a self-winding mechanical movement, caliber BVL191 with 26 jewels, 191 components and 28,800 Vph. It is a ‘solotempo’ automatic movement with central seconds and date, decorated with Geneva stripes, which includes a ball bearings for the bi-directional winding rotor. Power reserve on this watch can last up to 42 hours, when fully wound.


Mounted to the watch is a chestnut brown calfskin strap (for the bronze version), a black calfskin leather strap (for the DLC-steel-and-bronze version) or a black embossed rubber strap (for the DLC-steel version); while all of them are secured to the wrist by a pin-buckle. These watches are also all delivered with a grained black leather pouch containing a complementary alligator leather strap. For more up to date information please visit the official Bvlgari website here.



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Written by Mauro Az