Breitling is celebrating a new partnership with IRONMAN. But, we’re not talking about the Marvel super-hero, although many of the individuals involved can be perceived as “heroes” as well. This alliance has been made with the “IRONMAN” corporation that is responsible for organizing and operating famous worldwide events, such as the “IRONMAN Triathlon Series”. In order to officially mark the occasion Breitling will be releasing the limited edition “Breitling Superocean 44 IRONMAN”.

Video courtesy of: Breitling

The IRONMAN competitions began back in 1978 and was held in Oahu, Hawaii until the race moved to Kalilua-Kona in 1981, where it is has been held to this day. At its inception prior to racing each athlete was given three sheets of paper: one listing the rules, a course description, plus a final handwritten page with the exhortation: “Swim 2.4 miles! Bike 112 miles! Run 26.2 miles! Brag for the rest of your life!” which has since then become a registered trademark.

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Ironman triathlon LOGO

Fun fact: the Wanda Sports Group, which is the parent company that owns WTC (World Triathlon Corporation) and therefor the “IRONMAN” brand does pay royalties to “Marvel Entertainment” for use of the Ironman brand. The marvel character known as “Iron Man” first appeared in 1963, whereas the first IRONMAN triathlon race only took place in 1978.


The 44mm case is made of stainless-steel with a solid screw-on case back. Engraved on the center of the flip-side is the IRONMAN triathlon logo and the inscription “ONE OF 300” referencing the limited edition status of these timepieces, while circling around we can read technical details.


Mounted to the case is a ratcheted unidirectional rotating steel bezel, which can be used to track the elapsed time for underwater diving, or tracking laps, etc.


It comes equipped with a screw-locked setting-crown that includes two gaskets to reinforce this watches water-resistance. All topped by a cambered sapphire crystal glare-proofed for both sides. Water-resistance on this watch can last up to 1,000 meters (3,300 feet).


Time is exhibited on a black dial with white hour index markers and the Arabic numerals: 6, 9 and 12. The IRONMAN logo has been aligned with the 3 o’clock position.


The central steel hands, hour index markers and Arabic numerals have all been fitted with a luminescent coating, for an enhanced legibility. Its seconds hand was also given a red-tip with a small luminescent triangle that colorfully evokes the IRONMAN logo and pairs well with the re strap.


Breitling Superocean 44 Ironman Limited Edition

This “Breitling Superocean 44 IRONMAN Limited Edition” (Ref#: A17371A11B1S1) is powered by a self-winding mechanical movement, caliber B17 with 25 jewels and 28,800 vph. It is originally based on the ETA 2824-2 movement. Power reserve on this watch can last up to 42 hours, when fully wound.

Breitling -b17_movement

Mounted to this watch is a red Breitling Pro III rubber strap that reads “BREITLING” on it, while secured to the wrist by a stainless-steel pin buckle. This strap serves as a testament to Breitling’s commitment statement of “offering tool watches for men and woman of purpose, style and action”.

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This is a limited edition of only 300 manufactured pieces. It will be available exclusively on Breitling’s website, selected Breitling boutiques and on-site at the IRONMAN’s upcoming “IRONMAM 70.3 World Championship in Nice (September 7-8, 2019) and Kailua-Kona (October 12, 2019); both of which will have Breitling present in their new role as the official luxury timepiece of the IRONMAN competition. Boutiques are currently taking pre-orders; for more up to date information visit the official Breitling website here.

MSRP: $3,950.00 USD

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Written by Mauro Az