Hublot, 5th Avenue, NY, March 2016

Luxury Swiss brand Hublot inaugurated its new flagship store in Manhattan, on 5th Avenue, this April 19th with a series of crowd-fetching and celebratory happenings. Activities were organized and set in motion by Ricardo Guadalupe, CEO of Hublot, among other prestigious guests.

Hublot, 5th Avenue, NY, March 2016

Image courtesy of: Hublot

Crowds were gathered early afternoon by the crossroads where 5th Avenue and 57th Street intersect, as Hublot proceeded with its grand opening. This new boutique in the center of New York’s premier luxury district was designed by eccentric architect Peter Marino, renown for frequently wearing black. As well as being a former acquaintance and apprentice of Andy Warhol.

Hublot, 5th Avenue, NY, March 2016

Image courtesy of Hublot

At this gathering Ricardo Guadalupe was accompanied by the Hublot brand ambassador, Usain Bolt, known for his record-breaking speed and garnering three gold medals at the 2015 World Championships. Also in attendance hosting this event was the living soccer legend, Pelé, regarded by many as the greatest soccer player to have ever played the game. Together they all presided over the ribbon cutting ceremony outside of the boutique, before inviting guests to experience the World of Hublot stored inside.

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(Lefto to right) Jean-François Sberro, Usain Bolt, Ricardo Guadalupe, Pelé and Peter Marino * Image courtesy of Hublot

At the same time for entertainment purposes and a suspense factor, many pedestrians were lured to the Hublot store due to a dangling spectacle. Eyes were all skywards to watch as a duo of acrobatic dancers descended from the rooftop and danced across the impressive façade until they touched ground and presented Usain Bolt with a new limited edition watch.

"NEW YORK, NY - APRIL 19:  Dancers rappel down the facade of the Hublot Fifth Avenue Boutique during Hublot's celebration of the grand opening of it's Fifth Avenue Boutique in NYC on April 19, 2016 in New York City.  (Photo by Eugene Gologursky/Getty Images for Hublot)"

Image courtesy of Hublot

A gift just in time for him to wear before heading over to Pelé’s native country Brazil, where he’ll be competing in the Rio 2016 Olympics.

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Usain Bolt with his 3 gold medals and new Hublot watch * Image courtesy of Hublot

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“Hublot King Power Usain Bolt” (Ref#: 703.CI.1129.NR.USB12) * Image courtesy of: Hublot

http://www.hublot.com/en/partnerships/usain-bolt

Afterwards, as the dance routine tapped its final steps, Peter Marino who also did the interior design for the boutique, cut the ribbon with Usain Bolt and Pelé, so all the guests, which included: international and local media, VIP’s, and friends of the Hublot brand could be invited in to explore the new flagship store.

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Image courtesy of: Hublot

Video courtesy of: Hublot

Hublot, 5th Avenue, NY, March 2016

Image courtesy of Hublot

This new place at 743 Fifth Avenue (between 57th and 58th streets in midtown Manhattan) is the most recent collaboration between architect Peter Marino and Hublot, which began in 2010 when Marino also designed the flagship store in Place Vendome, Paris, the first of 5 boutiques that have followed since. The design of the boutique was conceived with the brand’s DNA of luxury and innovation in mind. As well as combining its own “Art of Fusion” concept of unexpected combinations. The evocative new façade lit with LED’s and faceted with powder coated black aluminum panels rise 21m (70 feet) above 5th Avenue and is now the brand’s tallest boutique in the world.

Hublot, 5th Avenue, NY, March 2016

Image courtesy of Hublot

The 1500 square feet interior displays a contemporary design, with black lava stone and wood floors, graphite-colored leather furnishings, glass and polished stainless steel fixtures and some high-tech innovations, like “shadow-less” LCD vitrine windows. While a wall of monitors features a “book” with virtual turning pages, each one showing a part of Hublot’s history, for those who cross their Fifth Avenue storefront, to take a glimpse at and have a lesson learned.

Hublot, 5th Avenue, NY, March 2016

Image courtesy of Hublot

Hublot, Boutique, Flagship Store, Peter Marino, Pelé, Usain Bolt, Luxury Watches

Written by Mauro Az