Bell Ross and car - Capture

Cars and the motorsports world will be a huge focus for Bell & Ross in 2016. The brand has just designed the AeroGT, which consists of an avant-garde concept car and GT grand sport with bodywork reminiscent of a fighter jet. “This concept car is in actual fact an amalgamation of an aircraft and a GT”, says Bruno Belamich, creative-director for Bell & Ross. And accompanying this prototype, are two car-inspired timepieces, introducing the: 03-92 & 03-94 AeroGT models.


AeroGT Concept Car * Image courtesy of: Bell & Ross

Although Bell & Ross has always been associated to aviation, Bruno Belamich, the brands co-founder, is also an avid enthusiast of automobiles. So, this year they’ve joined forces with some specialists in car design and in less than a year have come up with this vehicle. Despite the car still being in a computer-generated phase, it was a major concern to develop a high-performance car with realistic characteristics. So, the AeroGT is a super car inspired by aviation, not breaking away from the aviation roots of this horology brand, but rather widening the possibilities of what their watches can be.


Image courtesy of: Bell & Ross

Now though this vehicle is still a mere “prototype blueprint” the duo AeroGT timepieces it has inspired are quite real and will come to market much sooner.  Bell & Ross have focused on the similarities between the automotive and watchmaking industries, since they are both preoccupied with: motors, time and precision. Relying on the conjunct performance of: gears, escapements, screws and cams. Recalling the quite old tradition of developing watches for car drivers.

Bell & Ross CAr top view Capture

AeroGT Concept Car * Image courtesy of: Bell & Ross

And if this car does actually materialize in the near future, it wouldn’t be the first venture of this sorts for Bell & Ross. Back in 2014, they partnered up with UK’s “Shaw Harley-Davidson Speed & Custom” to manufacture the “B-Rocket motorcycle”, which was also accompanied by a 500 piece limited edition watch, the “Bell & Ross BR 03-90 B-Rocket” watch.

Bell & Ross BR 03-90 B-Rocket and motorcycle

Bell & Ross BR 03-90 B-Rocket & B-Rocket Motorcycle * Image courtesy of: Bell & Ross

Video courtesy of: Bell & Ross

Bell & Ross BR 03-90 B-Rocket

Bell & Ross BR 03-90 B-Rocket * Image courtesy of: Bell & Ross

Video courtesy of: Bell & Ross

Now for 2016, first up, let’s take a look at the “Bell & Ross 03-92 AeroGT” and its 42mm square case made of satin-polished steel. This is the three-handed version of the duo, powered by a skeletonized mechanism. Exhibiting a central hour, minute and seconds display. The seconds hand has a red tip and there is a small fixed triangle at the 12 o’clock position. These elements assist in providing an enhanced legibility and highlighting themselves from the overall skeletonized background.


Bell & Ross 03-92 AeroGT * Image courtesy of: Bell & Ross

Bell & Ross 03-92 AeroGT

This “Bell & Ross 03-92 AeroGT” (Ref#: BR03-92) is powered by a self-winding mechanical movement, caliber BR-CAL.318.


Bell & Ross 03-92 AeroGT * Image courtesy of: Bell & Ross

Next up we have the “Bell & Ross 03-94 AeroGT” which is supposed to be a direct expression of the AeroGT concept car and represent the archetypal driver’s watch. There for equipped with a chronograph allowing it to measure short time intervals. Its 42mm square case is made of satin-polished steel and is covered by a scratch-resistant sapphire crystal with anti-reflecting coating.


Bell & Ross 03-94 AeroGT * Image courtesy of: Bell & Ross

The skeletonized dial features metal appliqué hour index markers with metal skeleton hour and minute hands, filled with a SuperLuminova coating for enhanced legibility. While the seconds hand and the chronograph hands all have red tips for enhanced legibility. The aluminum start push-button has also been painted red. There are two sub-dials on grey-tinted crystal: a 12-hour timer at the 6 o’clock position and a 30-minute timer at the 9 o’clock position. Also features a tachymeter scale along the flange area and a date aperture at the 3 o’clock position.


Bell & Ross 03-94 AeroGT * Image courtesy of: Bell & Ross

Bell & Ross 03-94 AeroGT

This “Bell & Ross 03-94 AeroGT” (Ref#: BR03-94) is powered by a self-winding mechanical movement, caliber BR-CAL.319.

Both of these models are mounted to quilted leather straps with micro-perforations and red top-stitching reminiscent of seats in a luxury sports car and are attached to a satin-polished steel buckle pin. Also both these watches are limited to a production of 500 pieces each and have a water-resistance that can reach up to 100 meters (330 feet).

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Bell & Ross, AeroGT, Concept Car, B-Rocket Motorcycle, Luxury Wacthes

Written by Mauro Az