Chopard initiated its “Fairmined Project” back in 2013 through a partnership with the South American NGO – Alliance for Responsible Mining (ARM), looking to usher in a more just form of distribution. They even dubbed it the “Journey to Sustainable Luxury”. And their next “fairly” made timepiece, the “Chopard LUC XPS Twist QF Fairmined” will be unveiled at Baselworld 2017. Continue reading “Chopard L.U.C XPS Twist QF Fairmined” »
Only winners get challenged to higher feats. And so is the case for almost any Panerai model, when it comes to testing it in watery terrains. Especially if new technical innovations are being introduced, as in the case of their new “Luminor Submersible 1950 BMG-Tech”. Continue reading “Officine Panerai Innovates With BMG-Tech” »
Bell & Ross keeps laying more watches down on the ground, after being mainly known for their aviation themed timepieces. They aren’t the first horology brand to break into the Formula One scene. But, one of the few that are included, while paving a route in their own iconic fashion. Continue reading “Bell Ross BR 03-94 RS17” »
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