The Zenith brand which is part of the LVMH Group choose the Baselworld 2016 event to redefine its strategic approach. From now on, Zenith will try to associate itself more with: vintage inspired chronographs and motorsports, be it racing cars or motorbikes. Their previous bronze inspired timepieces, had already gone for the faux-patina and vintage look. But, they were still up in the sky with aviation themed watches, although now they’ve been grounded. Continue reading “Zenith On The Road with Café Racers” »

Its official Coachella, the annual music festival will be sponsored by TAG Heuer, the Swiss luxury watch brand. The smartwatch trend is far from conquering the traditional watch market, but TAG Heuer has already issued its own version, the “TAG Heuer Connected”. Supporting this musical event is another step towards an emergent market. Continue reading “TAG Heuer Connected To Coachella” »