Officine Panerai just launched its first pre-SIHH 2016 release, following its usual marketing scheme of mixing up elements they’ve already debuted with other watches, just to end up with something ”new”. This time around they focused on their Radiomir model line and gave it a new color. Introducing the first white dial Radiomir, more specifically the:  “Panerai Radiomir 1940 3 Days Automatic Acciaio PAM655”. Continue reading “First pre-SIHH 2016 by Panerai” »

New York City and Miami were already home to IWC boutiques, but a new one has just been added. Introducing the new flagship store for IWC Schaffhausen in Rodeo Drive, Beverly Hills. One of the most iconic luxury shopping spots in the world, located in the midst of a very fashionable and trendy Southern California populace. Continue reading “IWC Schaffhausen Boutique iN Rodeo Drive” »