Before the Cellini line was introduced to the Rolex family, there were basically only two lines two choose from. You either entered a boutique looking for a sports watch and you were presented with: Daytona, Submariner, GMT, Sea-Dweller or Explorer. It was these models that carved Rolex space in to niche markets that could be luxurious and outdoorsy in the same degree. And for those seeking to stay in the luxury niche, with prominence towards elegance, they had the option of dress attire models, such as the: Date-Just, Day-Date and then came the: Cellini. Continue reading “Rolex Adds Bling to Cellini” »
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